Ripcurl Surfwatch: Merging Technology and Surfing Heritage
Intro
In the world of surfing, the balance between tradition and innovation is a delicate one. As surfers paddle out into the waves, they seek the thrill of the ride, the connection to nature, and the camaraderie of the surfing community. Yet, in our rapidly advancing digital age, technology has begun to forge new connections within this beloved sport. One notable example is the Ripcurl Surfwatch. This device not only tracks performance through various metrics but also embodies the spirit of modern surfing. It's more than just a gadget; it’s a testament to how surfing culture can integrate meaningful technological advancements.
Surfing Techniques
Beginner Tips for Getting Started
For those new to surfing, the journey can seem daunting. However, mastering some basic techniques helps ease the entry into the sport. Firstly, understanding the fundamentals of paddling is essential. Start with an appropriate paddle stroke. Instead of splashing the water, use smooth movements to glide through. This promotes better balance and control on the board.
Once you're comfortable paddling, it’s time to practice popping up. This action is crucial for standing on the board as the wave approaches. An effective way to practice is on the beach, simulating the motion until it feels natural. Remember, timing is everything—aiming to pop up just as the wave catches the board often leads to smoother rides.
Advanced Maneuvers and Tricks
As surfers progress, they often seek to enhance their skills. Advanced maneuvers can elevate one’s surfing experience significantly. One popular trick is the cutback, which involves turning back towards the breaking wave after creating speed. This maneuver not only shows control but helps to maintain momentum.
Another impressive technique is the aerial. While it requires a high level of skill, engaging with your board in mid-air can create exhilarating moments. Practicing off a smaller wave can build confidence before tackling larger sets. The rewards of these advanced moves are not just the adrenaline rush but also the respect earned among fellow surfers.
Surfboard Selection
Choosing the Right Board for Your Style
Selecting the right surfboard is pivotal for any surfer, impacting both performance and enjoyment. A beginner might lean towards a longboard, as its length provides better stability. On the other hand, experienced surfers might opt for shortboards for agile maneuvers in diverse conditions.
Those committed to performance may also want to consider factors like width, thickness, and tail shape. A wider board can offer increased stability, but shorter boards provide quicker turns. Understanding your style and the wave conditions will guide you in making the best choice.
Surfboard Maintenance and Care
Taking care of your surfboard is as important as picking the right one. Regular maintenance can prolong the lifespan of the board. After each surf session, rinse it off with fresh water to remove salt and sand. For dings and cracks, timely repairs using appropriate kits can prevent further damage.
Additionally, storing your board properly can also ensure its integrity. Keep it out of direct sunlight and avoid extreme temperatures, which can warp the material.
"A well-maintained board not only performs better but also enhances your connection to the waves.”
In summary, each interaction with the Ripcurl Surfwatch and the techniques and boards discussed above holds potential for reinforcing the bond between technology, surfing culture, and personal achievement. Understanding these elements creates a fulfilling surfing journey, facilitating deeper experiences on those enticing waves.
Prelims to Ripcurl Surfwatch
In the world of surfing, marrying tradition with innovation can often seem like a tightrope walk. Yet, the Ripcurl Surfwatch stands as a beacon of what’s possible when cutting-edge technology meets the thrilling lifestyle of wavering tides and surfboards. This section explores the significance of the Ripcurl Surfwatch within the broader narrative of not just a brand but a cultural movement that resonates deeply with the surf community.
Rich in history, Ripcurl is more than just a label—it’s a way of life for countless surfers across the globe. The Surfwatch embodies the essence of this lifestyle while enhancing the experience of surfing through technology that serves various user needs. From thrill-seeking professionals to casual beachgoers looking to catch a wave, this device tailors to everyone. Consequently, understanding the Surfwatch’s place in the rippling waters of surf culture is crucial. It connects enthusiasts by providing tools that measure conditions and track performance, ultimately enriching every surf session.
Overview of Ripcurl as a Brand
Founded in 1969 by two surfing aficionados—Doug 'Claw' Warbrick and Brian Singer—Ripcurl has long been a cornerstone of the surf industry. It started with a handful of surfboards and evolved into an iconic brand celebrated not just for its products but for its philosophies on adventure and lifestyle. Whispers of the brand’s commitment to “The Ultimate Surfing Company” echo through the years, creating a legacy steeped in authenticity and passion.
The brand’s embodiment of the surf spirit can be seen in everything from their apparel to their watch technology. It isn’t merely about riding waves; it’s about capturing the moments that define each surf session. The Ripcurl Surfwatch is no exception. Beyond just a watch, it’s a companion that communicates the surfer’s experience, giving insightful data while looking good on the wrist.
The Emergence of Surf Technology
As surfing has grown from a niche activity into a global phenomenon, so has the technology that supports it. The rise of surf technology can be traced back several decades, with advancements shifting from rudimentary tools into sophisticated devices that deliver real-time data. It’s an evolution that reflects not just the needs of surfers but also their growing relationship with technology.
Modern innovations such as GPS tracking, wave height measuring, and water resistance have become essential features in surftech. The Surfwatch represents this shift, embodying a synergy between the salt-tinged feedback of ocean swells and the crisp precision of digital tracking.
With the emergence of smartwatch technology, surfers are now equipped to analyze conditions, track their sessions, and improve their performance without breaking a sweat. This technological integration into surfing culture allows enthusiasts to immerse themselves fully without losing touch with the elemental nature of their beloved sport.
"Embracing technology doesn’t take away from the soul of surfing; it enhances our connection to what we love."
In summary, the Ripcurl Surfwatch signifies a critical juncture where surf culture meets modern advancements, paving the way for greater enjoyment and understanding of the ocean’s whims.
Key Features of the Surfwatch
In the realm of surfing, technology often rides the wave alongside tradition, creating a unique blend of passion and precision. The Ripcurl Surfwatch embodies this synthesis, serving as a sophisticated tool for surfers eager to enhance their experience. Understanding its key features is crucial, as they not only define the product but also contribute significantly to the surfing culture by providing insights and enhancing performance.
Design and Build Quality
Materials Used
The materials used in the Ripcurl Surfwatch play a critical role in shaping its overall quality and user experience. Crafted from a mix of durable polymers and lightweight metals, the design prioritizes resilience without weighing the surfers down. These materials offer a rugged feel, which is essential when dealing with the wear and tear of saltwater exposure. Notably, the polycarbonate casing ensures that the watch withstands scratches and shocks, making it an ideal companion in the surf.
The unique feature here is the use of a UV-resistant coating. This not only keeps the watch looking sharp but also prolongs its lifespan when exposed to constant sunlight. While some may argue that lighter materials can’t endure the same conditions, this watch proves otherwise, providing surfers with a reliable tool that blends durability with finesse.
Durability Testing
Durability is non-negotiable where surf devices are concerned. The durability testing of the Surfwatch goes beyond the average benchmarks typically seen in electronic devices. It undergoes rigorous testing, mimicking the brutal conditions of ocean surfing—high waves, sand exposure, and even extreme weather scenarios. This approach reflects a commitment to quality that goes hand-in-hand with Ripcurl’s heritage in the surf industry.
One standout characteristic is the water-resistant rating of up to 100 meters. This means it can handle not just splashes but prolonged immersion without faltering. However, it is worth mentioning that while the watch can endure rough waters, it’s advisable for users to avoid extreme dive conditions. For the average surfer, this watertight reliability stands as a significant benefit.
User Ergonomics
User ergonomics are fundamental in ensuring that the Surfwatch is functional and comfortable. The design incorporates a non-slip strap, allowing for an easy fit regardless of wet conditions. This aspect is imperative since a secure fit holds the key to precision during intense surf sessions.
The intuitive button layout is another highlight. Users find it simple to navigate even while riding a wave, giving quick access to important features without fumbling. One downside, though, might be the bulkiness compared to standard watches; however, this sacrifice aligns well with its stronger functionality in a surf environment.
Functional Capabilities
Wave Height Measurement
One of the Surfwatch’s hallmark abilities is its wave height measurement capability. This feature is essential for surfers who aim to capture the essence of their surf sessions through accurate data. With sensors that gauge the height of incoming waves, it provides valuable insights that help surfers adjust their techniques and understand wave patterns better.
This not only adds a scientific layer to surfing but also enhances the overall experience by allowing surfers to track their progress. However, the importance of this feature might diminish for beginners who are still focusing on basics.
Water Resistance
The water resistance feature of the Surfwatch is crucial for its longevity and reliability. With a robust design that fights against the abrasive impact of saltwater, this element directly feeds into the watch’s appeal. The watch maintains functionality even after long exposure, which is vital for surfers planning on extended sessions.
However, it’s essential for users to remember that this capability doesn’t make it invincible. Routine checks and maintenance should be conducted to ensure that water seals remain intact over time, as long-term exposure can lead to potential failures.
GPS and Location Tracking
The GPS and location tracking features are game-changers for both novice and pro surfers alike. With accurate positional data, surfers can find the best spots for catching waves, offering them a tactical advantage in their surfing adventures. The ability to log specific surf locations helps build a surfing history, making it a valuable tool for both enjoyment and improvement.
While these features add significant value to the experience, it's important to consider battery consumption. Users may notice that utilizing GPS frequently could deplete the battery quicker than expected, making it a fine balance for long surfing days.
Each of these elements converges to create a comprehensive tool designed specifically for the surfing community. The careful attention to both design and functionality speaks volumes about Ripcurl’s commitment to enhancing every wave-riding experience, allowing surfers to focus less on their tech and more on reading the ocean.
Navigating the Surfwatch Interface
Understanding the Ripcurl Surfwatch is like learning the ropes of surfing itself—you're simply better off with the right tools at hand. The interface of this device represents a blend of technology and user experience that's crucial for surfers, whether seasoned or just getting their feet wet. When you're out in the water, every second counts, so knowing how to navigate the interface can enhance your surf sessions significantly. It’s about maximizing potential while minimizing frustration, allowing you to focus on catching those waves.
User Interaction and Usability
Screen Navigation
Navigating through the Ripcurl Surfwatch happens primarily through its screen, which is designed with user-friendliness in mind. The touch interface allows surfers to easily tap through various functions and features without the need to dig through menus like searching for a lost board under murky water. One standout characteristic of this screen is its responsiveness; it seems to almost anticipate what you want before you even touch it.
A unique aspect of the screen navigation is the clarity it offers under bright sunlight. Unlike some devices where glare can impair visibility, the Surfwatch’s screen remains readable, making it a prime pick for outdoor use. This quality ensures that your favorite metrics are always just a swipe away.
App Integration
Integrating with the Ripcurl Surfwatch app multiplies its potential, forming a bridge between the device and your smartphone. You won't just gain access to real-time updates, but you also have a platform to record sessions and track your progress- all in one place. The app's sync capability is another notable highlight; it’s pretty seamless and tends to work without hiccups, ensuring that all your data is at your fingertips. The downside? Some users have reported occasional bugs after updates, which can be a pain when you're trying to check the surf conditions in real-time.
Customization Options
Customization offers a delightful layer of personalization for the user. The Surfwatch permits surfers to adjust settings according to their preferences, such as selecting the data you want to monitor during your sessions. This feature makes it easy to tailor what you see on your screen, transforming your watch into a personal dashboard. The flexibility in customization is essential for optimizing the experience, allowing you to focus on metrics that matter—like wave height or speed. However, navigating through these options can be a bit overwhelming for some, especially for those not as tech-savvy.
Data Insights and Analytics
Surf Session Tracking
Surf session tracking is one of the crown jewels of the Surfwatch. This feature allows you to record every aspect of your time on the waves, from duration to wave counts, helping to paint a clearer picture of your performance. The beauty of this tracking is its simplicity; you hit a button and, bam, you're on your way to analyzing your achievements.
Surfers love the ability to look back on past sessions and measure improvement over time. This critical element assists in setting tangible goals, making every wave ride a learning experience instead of just a casual day at the beach. Yet, some say there's room for improvement in the accuracy of the tracking, particularly concerning conditions like high winds or choppy waters.
Performance Metrics
Performance metrics constitute a vital component when it comes to assessing your surfing capabilities. With the Ripcurl Surfwatch, metrics such as speed, wave height, and paddling sessions provide meaningful insights. By having all these metrics at your disposal, you can gain a much deeper understanding of your strengths and weaknesses, which is beneficial for both training and recreational surfing.
The distinguishing factor here is the immediacy of the data provided. You can watch your progress and, if something feels off, tweak your technique without the delay of waiting for a coach to analyze your performance. The challenges arise, however, when it's time to interpret this data; not everyone is comfortable making sense of these statistics without a learning curve.
Comparison with Other Devices
In the ever-evolving surfing tech landscape, comparing the Surfwatch with other devices becomes necessary for determining its standing. Features like water resistance and battery life are notable aspects that set the Surfwatch apart. While some competitors may offer more advanced setups, they often come at a steeper price, making Ripcurl’s offering look much more accessible.
What really benefits surfers is how well the Surfwatch integrates real-time data with user satisfaction—a combination that's not always easy to find in today’s market. However, the competition is fierce, and there are devices that may offer specialized functions that the Surfwatch does not, leaving personal preferences as the key decider.
"Ultimately, the Reporting Features of the Ripcurl Surfwatch bridge the gap between tradition and modernity, allowing surfers to harness technology while staying true to their roots."
The Cultural Impact of Surfwatch
The Ripcurl Surfwatch represents more than just a combination of technology and surfing; it embodies a significant cultural shift within the surfing community. Surfing has always been about freedom, expression, and connection with nature. With the introduction of the Surfwatch, we are looking at a device that integrates seamlessly into the lifestyle, enhancing the overall experience while respecting the core values of the surf culture.
Technology in Surf Culture
Integrating technology into surf culture might seem contradictory at first glance. Traditionally, surfing was about simplicity: the sea, the waves, and the surfer. However, technology like the Surfwatch offers valuable insights into performance that can elevate the surfing experience. This isn’t about replacing the primal connection surfers have with the ocean; it’s about complementing it. For instance, the Surfwatch’s wave height measurement feature allows surfers to choose their surfing spots wisely, ensuring they ride the best waves while minimizing risks.
Moreover, it provides real-time data which can fuel one's passion for surfing. The ability to track surf sessions and monitor performance opens doors to greater understanding and growth. As technology meets culture, it invites discussions around topics such as sustainability and data privacy within the ocean, urging surfers to become advocates not just for their own enjoyment but for the preservation of their sport.
"The true measure of a surfer lies not just in riding waves, but in riding the wave of innovation that helps to protect those very waters."
Bridging Generational Gaps
Generational gaps often surface when new technology comes into play, especially within a tradition-rich field like surfing. The Ripcurl Surfwatch serves as a bridge connecting older surfers, who may be more skeptical about modern tools, with the younger generation that thrives on technology. Many seasoned surfers remember days when riding waves was pure instinct, relying on experience rather than data. With the Surfwatch, these older surfers can see the advantages of technology while also sharing their insights and wisdom with newcomers.
Younger surfers can benefit from this exchange, learning not just the mechanics of surfing but also the ethos behind it. They can grasp the spirit of surfing as more than just a sport but a lifestyle. This exchange fosters a community that embraces both legacy and innovation. In sharing experiences, surfers become mentors, ensuring that the culture remains rich and diverse while adapting to new advancements.
In this evolving landscape, the Surfwatch does not just track waves; it tracks the evolving narrative of surfing itself, ensuring that both technology and culture move forward hand in hand.
User Experiences and Testimonials
When it comes to surf technology, user experiences and testimonials are the backbone of understanding how well a product meets the needs of its audience. For the Ripcurl Surfwatch, feedback from users plays a crucial role in bridging the gap between marketing claims and real-world performance. This section highlights the importance of firsthand accounts from surfers—both professional and casual—as they provide invaluable insights into the device's functionality, reliability, and overall value in enhancing the surfing experience.
Feedback from Professional Surfers
Professional surfers bring a wealth of knowledge to the table when discussing the Ripcurl Surfwatch. They demand high performance from their gear; their feedback often highlights specific functionalities that are beneficial in real-world conditions. For instance, a prominent big wave surfer mentioned how accurate wave height measurements can significantly aid in choosing the right moment to catch a wave. The Surfwatch's ability to collect data in varied conditions has proven advantageous during competition seasons when every second counts and performance metrics can influence outcomes.
Moreover, professional surfers tend to appreciate the connectivity features of the Surfwatch. With seamless GPS integration, they can easily track their sessions, analyze their routes, and plan future surf outings with a deeper understanding of the surf environment. Feedback from these elite athletes often emphasizes how these technological advantages help them stay competitive and constantly improve their techniques, which can be a game-changer in such a demanding sport.
"The Ripcurl Surfwatch isn't just a gadget; it’s a tool that helps me refine my skills in the water. The detailed analytics let me monitor my progress in ways I never thought possible."
– A professional surfer's insight.
Experiences of Casual Surfers
On the other end of the spectrum, casual surfers bring a contrasting perspective to the table. These users may not push the limits of performance like professionals, yet their insights are equally important. Casual surfers often look for devices that are user-friendly and enhance enjoyment rather than complicate the experience. Many have shared that the Ripcurl Surfwatch's intuitive interface allows them to focus on surfing rather than tech intricacies. It effectively marries simplicity with functionality.
For example, a weekend surfer might emphasize the water resistance feature, which provides peace of mind during sessions. They appreciate knowing that they can get wiped out without jeopardizing their device. Additionally, the Surfwatch's wave tracking capability can elevate the overall surfing experience by offering insights into their sessions—whether it be the number of waves ridden or time spent in the water.
Moreover, community-based feedback often reveals a social aspect. Observations from casual surfers about app integrations allow them to share their surfing achievements with peers easily. A common sentiment is that the technology fosters a bonding experience among friends as they discuss their surf adventures and share tips based on data insights.
In essence, although casual surfers may not require the performance analytics of professionals, their feedback helps highlight the balance the Surfwatch strikes between functionality and user-friendliness, ultimately attracting a wider audience to the brand.
Comparative Analysis with Competitors
In the ever-evolving realm of surf technology, conducting a comparative analysis with competitors plays a pivotal role in understanding the unique position of the Ripcurl Surfwatch. This examination not only highlights the Surfwatch’s distinct features but also offers insights into market trends and consumer preferences that define the surfing landscape.
Established Brands vs. Ripcurl
Ripcurl, a beacon in surf culture, faces stiff competition from other established brands like Garmin, Apple, and Suunto, each offering devices tailored for outdoor enthusiasts. Each of these brands has carved out its niche:
- Garmin is renowned for its robust GPS solutions, often favored by athletes who need precise navigation and tracking capabilities.
- Apple brings a level of lifestyle integration with its Apple Watch, appealing to tech-savvy users seeking multifunctionality beyond surfing.
- Suunto maintains a stronghold in performance monitoring, valuable for serious surfers focusing on optimizing their training and performance metrics.
Despite these competitors, Ripcurl stands out because of its deep connection to surf culture and commitment to enhancing the surfing experience with tech that resonates with surfers' needs. The Surfwatch offers a balance of functionality that speaks directly to surfers, combining surfing metrics with sleek design. In this light, it’s not merely about competing on features but ensuring that each user feels a part of an ongoing surf legacy.
Technological Advancements in the Surfwatch
The advancements in the Ripcurl Surfwatch showcase how technology can seamlessly blend with surfing traditions. Here are some notable breakthroughs:
- Wave Height Measurement: This feature provides surfers accurate insights about wave conditions, crucial for selecting the optimal time to hit the water. It not only informs about current conditions but helps users anticipate future variations.
- User-Focused Design: The Surfwatch is engineered for ease of use. Its interface is intuitive, making it accessible for users of all ages—whether you’re a seasoned pro or a curious beginner.
- Integration with Surf Community: One standout aspect is the ability to connect with fellow surfers, sharing experiences, wave stats, and even encouraging each other to push their limits.
Such technological advancements serve dual purposes - they enhance the surfing experience while simultaneously preserving the essence of surf culture. By marrying the latest in wearable technology with a rich surf heritage, Ripcurl’s Surfwatch is not just about riding waves; it’s about experiencing the lifestyle, making it a worthy contender in this vastly competitive space.
Environmental Considerations
When discussing innovative products like the Ripcurl Surfwatch, it’s critical not to overlook the environmental considerations surrounding their production and use. As avid surfers become more attuned to the earth's health, there's an increased demand for sustainable practices in surf technology. This topic holds weight as it not only highlights the brand's commitment to environmental accountability but also aligns with the values of a community that thrives on respect for nature. As surfers, understanding the ecological impact of our gear becomes essential for preserving the very waters we love to ride.
Sustainable Materials and Manufacturing
Ripcurl has begun adapting its manufacturing processes to incorporate sustainable materials in the Surfwatch. This shift reflects a growing trend within the surf industry, where brands are taking steps to reduce their carbon footprint. By utilizing eco-friendly components, such as recycled plastics and organic fibers, Ripcurl is not just promoting a product; they are fostering a movement towards responsible surfing. The benefits are twofold: consumers gain high-quality equipment that feels good to use, while the environment is spared from excess waste and harmful production methods.
Moreover, adhering to sustainable manufacturing practices allows Ripcurl to set an example. This intention not only enhances its reputation but also inspires other brands to make similar moves. Ultimately, the push towards eco-conscious production demonstrates that the surf culture can embrace both innovation and responsibility.
Reducing Ocean Impact
Environmental Awareness Campaigns
Environmental awareness campaigns are vital for educating the surfing community about the importance of ecological stewardship. Such initiatives often focus on the preservation of marine life and important ecosystems that surfers frequently encounter. By raising public awareness, these campaigns foster a more sustainable attitude among surfers and beachgoers. For example, events like beach clean-ups not only help remove debris but also create a sense of community and shared responsibility for our oceans.
The key characteristic of these campaigns is their grassroots nature, engaging people at the local level. They are a beneficial choice for the article as they clarify how the community can directly contribute to environmental causes that resonate with surf culture. Importantly, campaigns often emphasize the impact of individual actions, encouraging surfers to become advocates for change in their own right. The unique feature of these initiatives is that they blend activism with culture, creating an environment where every surfer feels like they can make a difference.
Surfwatch's Contribution
Surfwatch, through its innovative features, actively contributes to reducing the ocean's impact. One of the standout characteristics of the Surfwatch is the integration of data tracking for ocean conditions, which promotes a deeper understanding of surf environments. When surfers are equipped with this knowledge, they can make informed decisions about when and where to surf, potentially minimizing their negative impact on delicate ecosystems.
This aspect makes Surfwatch a popular choice among environmentally conscious consumers, as it promotes a more respectful interaction with nature. However, it's essential to consider the usability of such devices; as complex technology can sometimes alienate less tech-savvy surfers. Overall, the contribution of Surfwatch goes beyond mere numbers; it embodies the spirit of respect for the ocean that defines the surfing lifestyle.
"Surfing is not just about riding waves; it’s a dance with nature. We have an obligation to maintain this balance."
Future Developments in Surf Technology
The landscape of surf technology is moving at a blistering pace, and understanding the future of this field is pivotal for both enthusiasts and professionals alike. As we ride the waves of innovation, it’s crucial to grasp how technological advancements will shape the surfing experience ahead. With brands like Ripcurl leading the charge, we can expect shifts that not only improve equipment performance but also redefine how surfers interact with their environment. Moreover, staying informed about these developments allows surfers to maximize their potential on the water.
Predictions for Next Generations of Surf Devices
Looking ahead, one can envision surf devices becoming even more advanced. The next wave of technology may include:
- Integrated Smart Sensors: Imagine devices that can collect real-time surf conditions including wind speed, wave frequency, and water temperature, directly translating that data to the user’s watch or mobile app. With an increased reliance on data, the essence of surfing would not only be about intuition but also about being informed.
- Enhanced Connectivity: IoT (Internet of Things) will play a role in facilitating better connections between devices. It’s possible future surf watches will connect directly with other surf gear like smart surfboards, providing a holistic experience.
- AI-Powered Coaching: Developing a personal coach that learns from every surf session is on the horizon. These devices may track performance metrics and offer tailored advice as a surfer progresses.
Moreover, biometric feedback could provide insights into a surfer's physical state, optimizing their training regimen alongside their surf skills. The possibilities are quite thrilling.
Potential Collaborative Innovations
Collaboration often leads to groundbreaking innovations. In the realm of surf technology, partnerships between tech companies, surf brands, and scientific institutions could yield products that are more efficient, durable, and sustainable. Potential collaboration areas might include:
- Eco-Friendly Synergies: Joining hands with sustainable material developers can lead to surf watches crafted from biodegradable materials, thus reducing ocean pollution. Such initiatives tackle the inherent contradiction faced by those who cherish the ocean while contributing to its degradation.
- Research Groups: Collaborations with research institutes could push the boundaries of how we understand oceanography. A partnership with academic entities could result in surf equipment that is designed after extensive studies of wave patterns and marine ecosystems, informing surfers not only how to navigate waves but also how to care for the ocean they love.
- Local Communities: Engaging local surf communities for feedback during development phases can bring about products that meet real needs. A product designed with input from those who spend time on the water daily will always resonate more authentically.
Through collaboration, the surf industry can remain true to its roots while embracing new technology. As surfers become more interconnected with their devices and the environments, the bond with the ocean becomes even deeper.
